Apple has been trying to catch a step in the artificial intelligence world for some time. While competitors like Openi, Anthropic and Google dominate the cover, Apple is still struggling with the integration of advanced AI features in cheese. But according to new information, the Cupertina company is now planning to buy a small but promising AI startup – to strengthen its ambitions.
According to the report CNBC . Apple is in the final stages of agreement with the company Prompt ai , specializing in computer vision. Startup leadership has already informed the employees that it is ongoing “Acquiihire” – The acquisition in which the company is bought primarily because of the professional staff, not the finished product.
Prompt Ai has everything 11 employees , and among potential customers were earlier and Elon Men's Projects XAI and Neralink . Still, Apple seems to be the one to close the job. The investors have been informed that they will get part of Apple’s investment, but will not be fully paid.
Startup was founded in 2023. years and water Tete Xiao , doctoral vision doctoral, and Trevor Darrell , founder of known Berkeley Ai Research (Bair) Laboratory. Their main product, application Seemour , connected to home security cameras and could recognize different objects on the go, send warnings and answer questions about what "see".
However, during the recent meeting, the Executive Director of Tete Xiao stated that "technology works well, but the business model is simply not sustainable." The SEEMOUR application will be shut down, and all user data will be deleted after notifying users.
This clearly suggests that Apple does not buy the product but technology and people behind her . The company is already known for its similar quiet acquisitions, which strengthens its development teams without great announcements.
If the deal is concluded, the prompt AI could become another part of the puzzle in Apple’s new AI strategy – maybe the foundation for more advanced generation siri or future Apple Intelligence features that will appear in 2026.
