The target still pushes its Reels short video format, and the latest move could seriously shake your "Muscle Memory" if you are a regular Instagram user. Specifically, the company tests brand new look of the interface In which cards and keys are overflowed – in a way that clearly shows that Instagram is increasingly becoming an application for Reels and DMS, and less and less for classic posts.
In the new experimental design, which is only available to a part of the user so far, The "Create" button was moved to the upper left corner of the screen . The lower navigation menu now begins with Home with a card (left), then comes Reels . Well DMS – who took over the place of the old "Create" keys. Search is shifted to fourth place, while the profile icon remains on the far right.
Another novelty in the new interface is that it can now be crossing between cards simple “swipe” . Previously, he opened his messages from his right edge, and the left creating the post – but that is changing now.
We organize the application according to what people most use – and these are Reels and DMS," said Director of Instagram Adam Mosseri on the Threads announcement announcing the test. We know that on such changes takes time to get used to it, so we offer users the opportunity to try the new design earlier
Instagram, which recently exceeded 3 billion active users per month , increasingly invests in a short video format and direct messages. According to Mossier, they are just Reels, DMS and Content Recommendations The largest reasons for the growth of the platform in the last few years.
The company also tests a new option that would allow users greater control over the recommendation algorithm , although it cannot be completely excluded. The new “reels-first” look has already arrived at iPad version of Instagram , where the application now opens directly on the Reels instead of a classic feed.
A similar design is tested in and in India and South Korea But with minor differences – there are Reels appears under Stories on the homepage, while new DMS cards appear in the lower menu and Following
Instagram is obviously not planning to stop – he recently introduced a new app Vibes , intended for watching short AI-rated videos. It is still unknown when the new look will officially arrive to all users, but one thing is for sure – Instagram is becoming more and more reels platform .
